Trevor has grown up in Knoxville and lived there most of his life. He attended Lincoln Memorial University and earned a Bachelor's degree in Business Administration and Marketing. Later, he earned a Master's in Business Administration with a concentration in Marketing from NorthCentral University. Trevor has always had a passion for marketing, but has developed his skills within the realm of lead generation.
In general marketing conversation, Trevor will mention not being about "creative ideas and gut feelings" as his approach to marketing is very data driven. Looking at trends, historical performance, as well as correlation between demographics and psychographics, Trevor has been able to pinpoint Master Dry's ideal target audience in a way the promotes our products and services while eliminating advertising spend.
Trevor has been with Master Dry since 2014 and started as an intern in the marketing department. Within a year, he was promoted to the Director of Marketing in which he held until being promoted to the Chief Business Development Officer. in December of 2017. In his current role, Trevor overseas Marketing, Customer Service, and Research & Development.